For Release Immediately


Export Trade Consultants, LLC and Jay Dash International

Announce a Private Hospitality Products and Services Trade Mission to Dubai, UAE for

September 1215, 2016

Program Includes Opportunity to Exhibit in Dubai Hotel Show, September 1719, 2016

Major Hotel Expansion in the Buildup for Expo 2020 Provides Significant Business Opportunities

for Suppliers of Hotel, Restaurant, and Related Products and Services.

Las Vegas, Nevada —Export Trade Consultants, LLC and Jay Dash International Consultants

announced that they are organizing a trade mission to Dubai, UAE September 1315, 2016 for

producers and suppliers of hospitality related products and services. Lawrence Brill, coorganizer

of the mission said “we were recently offered an exciting opportunity to schedule the

mission to coincide with the Dubai Hotel Show (September 1719, 2016) when important

decision makers and hospitality industry executives will be in Dubai. Moreover, our participants

now will have the valueadded option of exhibiting at the show in our exhibit booth without any

additional charge.” Brill added “this is a plus for our participants.”


Both Brill and Dash are industry veterans with substantial experience in trade missions. This

mission is intended to give participants an inside track on the numerous hotel, restaurant, and

public projects underway for Expo 2020 in Dubai, UAE October 20, 2020 through April 10, 2021.

Expo 2020 will be very similar to a World’s Fair.


According to Mr. Brill, “now is the time to develop business relationships with local designers

and specifiers, as well as buyers, agents, and distributors that will be directly involved in the

procurement of bath, bed, and linen products, floorcoverings, window treatments, lighting,

furniture, and equipment used in hotels, restaurants, and other public facilities.” Jay Dash,

added, “The planning and design process is now underway, and the timing for the mission is

focused on building relationships and sales during this process.”

Lawrence Brill noted that that “the number of hotel rooms in the market are


Lawrence Brill noted that that “the number of hotel rooms in the market are expected to nearly

double over the next five years, from the current inventory of 82,000 hotel rooms to over

160,000 rooms, and that many of these hotel projects are now underway. This does not include

refurbishments to existing facilities, which will add another dimension to the overall market for

hospitality and contract products.” The additional rooms are approximately equivalent to the

number of rooms on the Las Vegas strip. Brill added that “Organizers have indicated that Expo

2020 is expected to attract 25 million visits, 70 per cent of which will be from overseas.”


Each mission participant will meet with up to 1215 vetted and prequalified key decision

makers involved in the specification and procurement of hospitality and related products and

services. All meetings will take place at the headquarters offices of the buyers, agents,

distributors, and other specifiers. This scenario will allow mission participants to meet with

the relevant decision makers at every appointment. In addition, mission participants will

receive briefings, market intelligence, and training on how business is conducted in the Middle

East, particularly the hospitality industry.


Dash further noted that “In the Middle East, building relationships is the key to success, and

successful relationships are not established overnight. Now is the time to begin to meet with

key decision makers involved in the procurement of products and services for new projects and

the refurbishment of existing facilities.”


Lawrence Brill is the Principal of ETC. Prior to establishing ETC, he served as the Director of the

Export Program for Textiles and Apparel at the U.S. Department of Commerce. Mr. Brill has over

30 years of experience in exporting, and has developed and led numerous hospitality, contract,

and home furnishings trade missions throughout the world. These missions enabled many U.S.

producers and suppliers of these products to successfully introduce their products in new



Jay Dash, past President of David and Dash, has been a global hospitality supplier for over 35

years. Mr. Dash is now hospitality and contract consultant for leading international trade shows

such as Heimtextil, HOTEC, and Match. He is a member of the Advisory Board for the UNLV

International Business School, and a member of the U.S Department of Commerce’s District

Export Council (DEC), a position to which he was appointed by the Secretary of Commerce. Mr.

Dash also represents leading edge artists for licensing to hospitality product manufacturers of

carpets, rugs, wallcoverings, furniture, and fabrics.


For more information, press only:

Lawrence Brill Jay Dash

3014986045 3104971493

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